Google is an advertisement company. Apple is a leisure-time company.

Somebody wrote a while ago:

Google is an advertising company that builds popular services that command large audiences.

To which I add:

Apple is a leisure company that builds popular media-platforms that command large audiences of media-consumers.

And, to my insistence, beyond games/apps, music, movies, tv-shows, books and magazines, Apple will try hard to become a vacations, travel and experiences re-seller. It's the natural next-step for them ...